Networking becomes more natural and fun than if you see people as a stepping stone to get to where you want to go. Simple ways you can help:
- Make an introduction to a person who could be useful in their life and business
- Recommend relevant information e.g book, a blog, an event, a product/service, or a method
- Give your time & feedback
Find out what people are focusing on right now or challenged by and try to help them. Or ask them for advice about something you are challenged with. Most of the time – people love to give advice and will happily provide you with an answer.
Networking at events
Here are tips for networking specifically at events:
- Decide whether you are networking intentionally (clear goal in mind) or unintentionally (simply showing interest in whoever comes on your path). This is a tip by Joppe Quaedvlieg: “The reason is to get the mind ready to show interest and network instead of not knowing why you are there.”
- Joppe’s second tip: Talk with lonely people – they will be grateful for you to start to talk with him or her.
- If there is an event app – use it! Make sure you are recognizable in your picture and your profile is up to date.
- Try to do carpooling to get to the event with other attendees – meet new people, have time to get to know them better, and don’t arrive alone at an event. A tip is to use the event hashtag on Twitter or any FB page to find other attendees, to carpool with, or just to get to know before the event.
- Scroll through the attendee list if you have access to it, and connect with interesting people on LinkedIn before an event starts.
- Arrive early.
Joseph McGuire, Profiler at Clearsight Communications takes the last piece of advice further. Arrive early and help set up. That way you’ll get to know and be remembered by the organizers. He also says organizers can make introductions to interesting attendees. As an organizer of business events myself, I wholeheartedly agree with him.
The introvert’s resources
Another tip by Joseph: For the introvert networker who finds it difficult to talk about themselves Joseph has a workaround: Bring a friend or colleague and talk to others about them. Promoting each other can be easier for introverts. Jorim Rademaker is the founder of Manual.to and has plenty of networking experience as a startup founder. Here are his tips:
- Make it easy for people to approach you by giving them something to start talking about. It can be something you bring (an object, a book) or something you wear, like a badge with your logo.
- Wear your name badge or business card in a badge which helps avoid people being afraid of misspelling or mispronouncing your name
- Ask people who they think you should talk to next, or what companies they know that could use your product or service.
- Ask people what they remember from your pitch by asking them how they would summarise your offering: you will learn whether you communicated your offering clearly and/or what they valued most in your offering.
- Prepare by reading up on people if you know they will attend and want to talk to them.
- If you did not get to talk to them, connect afterward and ask to catch up later over coffee or a phone call.
- Remember Peter Hinssen‘s advice “The Network Always Wins” and start connecting!
But how does the network win?
Having a large network is like having a big bag of money in a bank safe. A good network gives you instant access to the right people and the right information when you need it. My own network has helped me get jobs, sell tickets, find speakers for my events, get to know people from all over the world, get valuable information, and so on and so on.
Two other entrepreneurs share how they benefit from networking:
Laetitia De Muts: All but two of my important career-changing jobs/fellowships/trainings/other opportunities came through friends, esp. friends working in the same sector as me. They didn’t get me the jobs or get me in the door (no nepotism), but they did put them on my radar by forwarding them or suggesting I should apply.
Sara Reyniers: Clients. Telling people of new projects you want to try out or simply what you’re working on, often leads to the answer: I’m interested in that kind of services or, I know somebody who might be interested in that service Always tell people what it is that you do.
